estimated by 2028
estimated by 2028
projected CAGR
World's Largest Gaming Population by 2027
India was home to 568 Mn gamers in FY23 with the number of gamers expected to exceed 780 Mn by 2027 - becoming the largest gaming population in the world!
Consistent growth in IAPs & Ad Monetization
ARPPU reached $19.2 in FY23, growing nearly 10x since FY19. Casual games showed increasing monetization, with revenue growth consistently exceeding download growth in the last 3 years.
Playing and Paying across multiple genres
41% of surveyed users said that they have graduated from playing casual games to all kinds of games and over 58% said they partake in in-app purchases, with UPI being the preferred mode of payment for games
Government focus & Infrastructure growth
AVGC task force recommendations and the recognition of ESports as an official sport has lent credibility to the overall gaming industry. Growing availability of 5G cellular networks and digital payment infrastructure.
Local Insights & Culturalization
Our comprehensive localization services ensure cultural relevance and engagement from Day 1. We also partner with developers to work on optimizing games towards the specific needs of Indian gaming audience.
User Testing & Research
Dev Support
Art Support
Localization
Optimizations
Localized Ads & Content
Coupled with our platform relationships and established marketing and public relations tactics, we guarantee your game will touch its maximum potential and resonate with viewers
Performance Campaigns
Influencer & KOL Network
ROAS Optimization with MarTech
Targeted Cohort Acquisition
Monetization & Revenue Strategy
We have a deep understanding how to engage players and boost player lifetime value through sustainable revenue and monetization strategies at scale in India
Alternate Monetization Models
Payer Conversion
Advance Cohort Targeting
Pricing Models
Robust Local Live Ops & Customer Service
Together, we'll make your game resonate with players on a local level, no matter where they are - from micro community managers to hyper localized event calendars catering to the diversity of India
Sophisticated CMS
Localized Events
Customer Support
Community Management
Advance Data Science & Analytics
We recognize the importance of failing fast, learning from those experiences, and applying insights to guide your game towards success. Our advanced Data Science models allow for higher accuracies across niche cohorts.
Advance Data Science Models
Churn Prediction & Analysis
Cohort & Behavior Analysis
Reactivation & Resurrection
Local Policy & Legal Expertise
We are at the forefront of India's Policy making when it comes to everything gaming, having nurtured strong relationships with the State & Federal Governments and through participating in premier Industry Bodies
Government Relations
National Industry Bodies
Experienced Legal Team
Product & Operations
Rachit was an instrumental founding member of the Mobile Premier League (MPL) management team where, as SVP of Product Design, he was responsible for core product experience from day 1 to Series E. He has a rich history of building consumer products for the Indian market over the past 15 years and has a deep understanding of how Indian players interact with games.
Games & Production
Gordon brings with him nearly 30 years of AAA game development experience across multiple genres and geographies. He was Head of Dev & Managing Director of Wargaming China and has been part of numerous First Person Shooter & Third Person Shooter games. He has also setup and managed multiple Dev studios in China and USA.
Engineering
Jay is a leading Technical Director with over 17 years of Technical Leadership and Engineering Management on multiple AAA titles globally at Scopely, Blizzard, Riot Games, Improbable, and Snail Games. He comes with over 25 years in Professional Software Engineering and has a deep understanding of maintaining live service games.
Art
Victor is a leading Art Director with more than 16 years of experience and has led Art Direction & Leadership on global AAA titles for Activision Blizzard, Paper Games, Scopely & more. He has been Art Director for multiple Call of Duty and Destiny franchises in the past and specializes in New IP, Look Dev, R&D, Marketing art, and outsourcing.
